Hi, I’m Rachael
A marketer who loves finding a story, growing ideas, and making them a reality.
For brands with stories to tell, and for the people who need a creative digital marketer that delivers on vision & feeling.
Due to confidentiality agreements (NDAs) with vTime, some of the work featured in this portfolio includes conceptual pieces. These speculative examples – marked with an asterisk (*) – have been created to showcase the breadth and versatility of my marketing skills across various formats and industries.
Lush x CoppaFeel!
Bath Bomb Activation*
The Problem
- Breast cancer awareness often feels clinical or scary.
- Many young people are unaware of the signs of breast cancer, or how to carry out checks properly.
- Checks can be seen as a chore, or is easily forgotten.
Proposed Solution
Reframe chest checking as a fun ritual of self-care.
What if CoppaFeel! and Lush collaborated to raise awareness on women’s health by launching a monthly bath bomb subscription that gets young people talking about (and checking) their chests.
The Product
Boob inspired bath bombs.
Complete with checking tips and video guides. Designed for impact, shareability, and purpose.
In-store activation:
Visual displays, with the gift sets, bath bombs, and Coppafeel! leaflets.
Demonstrations of the bath bombs, and how to carry out chest checks.
Behind the idea :
- Baths are associated with self-care, and getting in-touch with our bodies.
- The subscription model works as a monthly reminder in a fun, cheeky way.
- Collabs lead to lots of organic shared content, and introduce new audiences to both brands.
- Both brands have good ethics, work for change, and like to do things differently.
- Gen Z wants meaningful, shareable experiences.
Digital activation:
‘Drop a bomb’ series, photos of dropping a bath bomb and giving some facts about breast cancer awareness.
Get it off your chest! series. Personal sit down video style content – encouraging bath times as a way to build a new chest checking routine while opening talking about why chest checking is so important.
Photography
Liverpool Live Radio | Material Studios | Wonky Bat Ceramics | vTime | SpecialEffects Football Fives
Developer Diary – Border Bots VR Campaign
I created a “Dev Diary” to show the behind-the-scenes of making a game, and the team who made it happen – giving audiences a personal, authentic look at video game development.
This was a low-cost way to humanise the project and build a stronger connection with players. I planned, interviewed, filmed, edited, wrote all supporting social copy, and made any thumbnail graphics for the series.
The inspiration for the videos came from a game ‘post mortem’ carried out by the team – one of the feedback notes said “we made a game! :)” and I wanted to capture that joy of game making by the people who were proud to have made the game.
Video
One long form video, and several other short videos which were shared across Youtube, Linkedin, facebook, Instagram, and TikTok on vTime and Team17’s social channels.
Social Copy
Results
We built excitement, and gained some lovely authentic engagements.
BookTrust Rebrand*
What if the children’s reading charity BookTrust had a rebrand to better reflect the joy of reading a children’s book?
The Problem
The current website doesn’t quite capture the energy or appeal needed to engage its audience. While it targets parents, the actual end users are children, and this misalignment in tone and design creates a disconnect with the goal – to get children reading.
Proposed Solution
Take it back to storytelling, by adding a bit of whimsy and playfulness.
Start the journey at the website, and build the excitement to read by showing the magic inside the books on the site design.
Capture the essence of children’s book illustrations, making the website feel like stepping into a book, tap into child-like creativity and inspire from stage one of the customer journey.
References
My design choices were inspired by classic children’s books: hand-drawn and colourful.
vTag App Seasonal Content
Haven Holidays x Kodak Social Campaign*
What if I was doing a social post campaign for Haven Holidays, and they hypothetically did a collaboration with Kodak?
Inspiration
Inspired by a ‘Life on Film ’ series on TikTok where the creator hands out film cameras to people about to head off on their travels, they capture their trip, they post the camera back to him, and he makes a gorgeous video.
Challenge
How to challenge middle class millennials to reconsider Haven and UK caravan parks as an option for a holiday destination.
Proposed Solution
Recapture the moments that made it special.
Bring it back to the 90’s and create real memories, like they used to have from childhood – making holidays special again.
The Concept
When you book a Haven holiday you get sent a disposable camera and a postcard explaining the concept.
You send it back to get a free print, and also can submit the photos to be shared in a video on the company socials (UGC).
The Result
A social video series with different old school film pictures, showing the special moments from each trip. Capturing family bonding, telling authentic stories, and oozing with nostalgia.
This doesn’t feel like an advert, it feels like a story… and inspires the watcher to make special memories too, by booking a Haven holiday.
Border Bots VR Game Narrative
My adaptability is demonstrated through my contribution to Border Bots VR, where I expanded beyond my role to join the narrative team – editing scripts, proofreading, and writing game content, ultimately earning me a narrative credit on the game. This experience showcases my writing capabilities, creative drive, and capacity to collaborate seamlessly across departments.
